Wine Life Today|Adventures and opinions on wine, technology, and marketing

I just had to post a quick note because the radio announcer on the local sports talk radio called the World Cup a “big soccer tournament this summer in Germany”.

The Olympics hosts a “big soccer tournament”.  The local YMCA hosts a “big soccer tournament”.  This is the World Cup, you can at least recognize it by name!  Jeez.  The Superbowl is considered “huge” but lets make a quick comparison. 

Viewers:  Superbowl – about 146 million

Viewers:  World Cup – about 28.8 billion

You may not like soccer, but you better recognize (especially if you’re a marketer) what exposure that gives you.  Reebok sponsors football, Adidas is the main sponsor of soccer worldwide.  Did Reebok purchase Adidas?  Of course not.  Adidas swallowed up Reebok in late 2005.

Don’t get me wrong, I love watching football and am a die-HARD Redskins fan.  But I grew up playing, watching, and loving soccer and I know its not popular in the US but to call it “the big soccer tournament in Germany” – from a SPORTS Radio station “KMBR – the sports leader” according to them – just gets my goat.

How can I tie this to wine…hmmm…

Well, not many soccer fans drink wine so I’ll take suggestions on your favorite wine with you favorite sport.  I tend to drink big (huge even) Australian Shiraz during sporting events because the food is random and really secondary to the drink that I’m having.

Lame, I know, but I want to at least tie my rants into wine somehow given this is “Vivi’s Wine Journal”…

Enjoy the Wine Life!